diff --git a/.gitignore b/.gitignore
index 9daf2d9..cb16dc0 100644
--- a/.gitignore
+++ b/.gitignore
@@ -16,3 +16,6 @@ HANDOFF*.md
 GAMEPLAN.md
 .codex/
 .claude/
+
+# Logo/icon kits — worked on outside this repo, not shipped from it
+branding/